Website Content And Keywords
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As you can see we are covering gradually all the aspects of keywords and the far reaching effects of keywords on your website’s overall SEO. In this article let us take a look at the role of keywords in your website’s content. You would have heard it a hundred times that ‘Content is King’ and we are going to emphasize this fact once again here because this factor is something that cannot be emphasized enough especially with content centric approach taken by all the top search engines including Google, Yahoo and Bing.
To find out whether a page is relevant to the searches made online, search engines have to get the answers or use the information that is available in your website. By manipulating (manipulation has to be understood with positive connotation here) your website’s content you will be able to control the performance of your website in the search results. You will have to therefore take advantage of this factor and work on improving your website’s content.
Search engines parse through your web pages and based on the content that is present in the website decide which category the page belongs to and tags the pages accordingly. When you make your web page keyword rich, you can tell the search engines for which keywords your web page should be tagged. This does not mean that you should stuff your content with excessive keywords. It is very important to therefore to come up with the best keyword first before you start creating the content. Once the keywords are finalized, you should send these keywords to your content writer so that the writer can integrate the keywords to the content.
Right keyword density is of course very important to improve your ranking. Search engines even penalize web pages for keyword stuffing because they consider it a manipulative effort. Keywords repetition should be to the natural limits, it would be very unnatural to repeat the same keyword twenty five to thirty times in the same page. Whereas, repetition of keywords up to five or six times would be considered natural. Another important factor that you should remember is not to stuff too many keywords in the same page. This will dilute the effectiveness of all the keywords. So choose just two to three keywords per page and try to boost their strength with right formatting and right keyword strength.
When you are trying to integrate the right keywords to your content, it is important that the website’s content quality does not get compromised in any way. It should not affect the readability of your page content. You need to work with experienced SEO writers that are capable of integrating the keywords into the content seamlessly. You will certainly be able to see the difference in the performance of your website with search engine friendly, keyword rich content. So the next time when you want to create content for your web pages remember the above factors.
