Page Titles And Keywords
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In the previous articles we have been emphasizing that you should first take up your website’s keyword analysis even before you start developing your website. Here is yet another area where your keywords gain importance. Industry’s best SEO practices demand that you create unique titles for the web pages. This is one of the most ignored areas of on page SEO (we will have a separate article discussing what is on page SEO in this series).
Google and other search engines while indexing your website will look into various parts of your website. One of the most significant areas is the page title. Google uses this factor to determine the relevance of a page for a given search. This gives you a great opportunity to improve your search engine ranking. Search engines tend to presume that the page title indicates the content of the pages. So choose your page titles carefully to ensure that search engines understand clearly what is contained in the respective page.
Many a times, the same page title is repeated in all the pages of the website. This is a very bad practice and this so unfriendly to the search engines. If the page titles are not unique, then search engines would even skip the pages thinking that these are redundant pages. This will affect the quality of the indexing. To avoid all these issues, just choose your page titles with care.
Make your page titles search engine friendly by making them keyword rich. Every page should have its own unique title. In other words you need to make sure that the page titles are not the same in all the pages. Select your page titles in such a way that they are based on the content of the respective page. This is a very powerful way to reinforce the strength of your keywords.
The next important reason why your page title should be keyword rich is that, when the search engines list the websites, the search results will display the page title. Users are often prompted to click on a particular result based on the page titles that are displayed. If the page titles match the exact string of keywords used by the internet users, such pages tend to get more hits. So there are many reasons why you should make your page titles keyword rich. Your website’s page title is one of the main ingredients of your website’s online success. So make no mistakes in choosing your website’s page titles. It has far reaching effect on the overall performance of your website.
Your website will be successful only when all the factors namely good search results position, right page title and impressive landing page are carefully addressed in your SEO. By choosing to ignore your website’s page titles, you are only putting yourself in a very disadvantaged position. As this factor is very much within your control take advantage of it and use it for your website’s better ranking.
