What Are The Factors That Impress The Search Engines
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The previous post emphasized the importance of aligning our SEO efforts with the goals of the search engines. Here are some factors that will help you align your SEO efforts with the goals of the search engines. These are some of the factors that impress the search engines and in particular Google.
One of the crucial factors that you should concentrate while optimizing your website is ‘content’. You will be able to improve your website’s ranking and your online visibility rate by featuring good quality content. You should keep the content of your website fresh and up to date. Pay attention to the quality of the content that is posted in your website. If the content that you are going to use in your website is found in other websites already, then it gives no reason for the search engines to promote your website. Search engines always notices and rewards unique and fresh content.
The next important factor is again related to content but here it comes down to the formatting of your content. Will your user be able to find the information they need in your website quickly? You need to think along these lines, you should format your content with headings, sub-headings. Use appropriate tags for the headings and sub-headings. This will help you impress the website visitors and at the same time help you impress the search engines. To further enhance the effectiveness of the content include the top keywords in the headings. This will boost the overall effectiveness of the content.
Another factor that no webmaster can ignore is link popularity. Though most webmasters know that it is important to build back links for websites, not many webmasters understand why search engines like Google use link popularity as an important ranking factor. When your website has something important to say, it will be quoted by the other websites on the web. Here quoting your website is nothing but linking. If more websites link to your website then it indicates that your website has something important to share on the topic. This gives the search engines a very good reason to promote your website in the search results. By promoting such a website in the search results, Google or other search engines ensure that the internet users have access to the most important resource on the topic. If your website is not on the top, the internet users may miss to access the important information that you would like to share. It makes sense then for the search engines to pull out your website from the hundreds of other websites and list you on top of the search results. So link building efforts should not be taken blindly, but you need to keep in mind the basic concept why links are important. This is where contextual link building and niche relevant link building become significant. Before you hire your SEO service provider, it is important to understand the above factors so that you know what to demand from your SEO service provider.
