Aligning Your SEO Efforts With The Search Engine Goals
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Don’t you think that if you know what the search engines are expecting from you, it is much easier to impress them and to get top ranking in the search results? Of course yes, it is much easier to get top ranking in Google if you know what Google is expecting from the websites.
It is reported that Google uses over 200 parameters to rank websites and the Google search algorithm is revised continually. Why should Google spend so much of time in coming up with so many ranking factors and so much resources in ranking websites? If you know the answer to this question, you will immediately know how to please Google. The answer surprises almost every webmaster because it is a simple and straightforward answer and you will wonder why it did not occur to you all along. Google takes all these efforts and spends so much of resources in the entire search industry because Google wants to give the best online surfing experience to the internet users. So you are trying to please Google but Google is busy pleasing the internet users. Only when Google continues to please the users, it will be the top search engine. The moment some other search engine does a better job here, the Google will lose its position as the top search engine. So if you are looking for answers on what pleases Google or the other search engines, you know the answer now.
All your efforts should therefore be directed towards pleasing the internet users. This will help you get better ranking in Google and in the other search engines. If you are going to displease the human users in an effort to make your website important before the search engines, you are basically going against the goals of the search engines and with such an approach you cannot expect Google to promote your website because if Google puts you on top of the search results, they will be working against their own goals. Google repeatedly emphasizes in various places that webmasters should build their websites for the human users and not for the search engines. This is probably the most important SEO advice that you will come across and you better take this advice.
When you are hiring your SEO service provider you should first check whether your SEO service provider understands the above basic concept. If your SEO company does not understand the basics of SEO, then they will not be in a position to help you no matter how many links they build for you or what strategies that they use to impress the search engines because your SEO company will be going in the wrong direction when they don’t fully understand the goals of the search engines. If your SEO company helps the search engines achieve their goals fast by optimizing your website accordingly, then they will be able to bring success to your website.
