Should You Change The Home Page Content Frequently?
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One of the factors that we stressed in the previous post is that we should keep the content fresh in our website. At the superficial level though this may sound simple and easy to follow, when you practically get down to do it you will be faced with a number of difficulties. You are likely to have many questions and doubts while trying to keep the website content fresh.
One of the most challenging and the most confusing area here is the home page content. It is a very common question that whether the home page content should be changed frequently just to keep the website’s content fresh. Every webmaster considers the home page special and the search engines too treat the home pages as one of the special pages of the website. It is the, ‘sanctum sanctorum’ of the entire website and it has to be treated with great care. Any off-hand treatment of the homepage will lead to ranking problems. Along these lines, when we say that the website content should be fresh, should we touch upon the home page content or just leave the home page alone?
Before you hire an SEO company to take care of your content development requirements and before you ask your SEO service provider to rewrite the content of the entire website or to come up with the new content for your website, you should know the factors that need to be taken into account so that you can give your SEO service providers clear instructions.
Remember, if your website has been online for a considerable period of time, you would have taken a lot of promotional efforts including building links for your website. When you were building links, you would have beefed up the home page with specific keywords and targeted those keywords in your link building efforts. Over a period of time the keyword strength of the home page would have been gradually boosted. If you change the home page content all on a sudden without taking into account all these factors, then you will be in for an unpleasant surprise with the next search engine update.
Before you change the home page content you should make a thorough research on the list of keywords that bring you traffic and for how many keywords your website is getting listed. You should know the phrases that get your home page listed. In other words you should understand clearly what is bringing your home page the level of success it is enjoying currently. When you hire an SEO services provider to come up with fresh content, all the basic keyword patterns and the structure of the home page should be kept in tact. You need to hire an experienced SEO services provider that can understand these dynamics and that can preserve the structure of your home page in tact while coming up with fresh content. Do not change your home page content randomly.
