On-page SEO vs Off Page SEO
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There are two aspects of SEO one is on page SEO and off page SEO. When you are approaching your SEO expert or your SEO services company, you should know what type of SEO services are offered by your SEO Company so that you will be able to make the right choices and right SEO decisions for your website.
Both on page SEO and off page SEO are important for the success of your website. So you should not emphasize and ignore the other because if you do not take a well balanced approach, you are very likely to lag behind in the competition. On page SEO as the term suggests has to do with optimizing your web page and making it search engine friendly. On page SEO involves adding appropriate page titles for your web pages, adding head tags, optimizing the URLs for the inner page navigation, adding alt attribute, making your web page XHTML compliant, optimizing the loading speed of the page and the like. On page SEO also involves adding fresh content regularly to your website. The content added should also be keyword rich. Search engines love fresh content and they want your webpage content to be keyword rich. Another aspect of on page SEO is inter-linking the pages. Not many people pay attention to inbound linking. You too should not make this mistake but give enough attention to linking your inner pages using proper hypertext.
The next major aspect of SEO is off page SEO. This is more of an ongoing requirement and it involves processes like link building, social bookmarking. You will have to find the SEO company or SEO expert to take care of your link building needs. Your SEO company or SEO services provider should make use of legitimate link building strategies. Do not buy links from dubious link building companies as this will affect your website’s reputation and put you to serious risk.
Having a clear understanding about the above two major aspects of SEO will help you approach your SEO company or SEO service provider more knowledgably which will help you choose your services better. If you approach a trustworthy SEO company, they will educate you about the various aspects of SEO and how you should take a balanced approach to your website’s online promotion.
We just categorized SEO to two major categories and such a categorization is too simplistic because there are many factors that need to be taken into account when you are optimizing your website. Overdoing one or the other aspect or strategy will get penalties for your website because search engines do not like to be manipulated. Always work with the most dependable SEO services provider. Whether it is on page SEO or off page SEO, you need to remember that SEO efforts will take a considerable amount of time to produce the desired results. You should therefore learn to be patient with your SEO efforts.
