6 Effective Ways of Doing Facebook Marketing
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If there is one social media platform no business today should miss out on, it is Facebook. This platform has gone way beyond just using it as a medium to catch up with friends and know about their whereabouts. It has a huge commercial benefit and is sure to bring in many advantages for businesses, if they use it in the right manner. Promoting your business on this platform is sure to increase your exposure to your target audiences and improve the chances of conversions. There are many ways of Facebook marketing of which listed below are a few most effective ones -
Facebook icon on website -
There is no doubt that a website is the first thing your business must have as it serves as the most reliable place where internet users can get information about your products. Once this is done, it is best to include the Facebook icon on the web page. A user who clicks on this is redirected to your Facebook page, bringing about more people to the page.
Email blast-
Just having a Facebook page is not enough. If you are in touch with a good number of your clients through emails, you can actually carry out an email blast wherein you can send out emails to let your clients know that you are active on the platform.
Promote the page everywhere -
No business today only resorts to one source of promotion and so do not stick to promoting your page only on the internet. Have the links mentioned or get the word spread across all the avenues that you make use for promotions. This includes offline methods like business cards, walls, packaging, front mirror or doors, your stores and so on.
Post at the right time -
Even though many businesses are constantly active on the platform, what quite a lot of them fail on is the time at which they post. The platform has Insights that indicate the average time your fans are online. This is obviously the time you must post all your updates to get maximum people to see it.
Schedule your posts -
The one thing you must pay attention to with the platform is to be constant with your updates, ensure to post them in a consistent manner so that you are always visible to your audiences. It offers a feature wherein you can even schedule your posts for a later time. Make use of emoticons in updates as these are viewed more.
Facebook Ads -
If you want to spend on your business promotions, Facebook ads are one thing you must allocate some money for. They are not expensive but can get you a good number of conversions. Not only this, you get to play around with how you make use of the ads depending on which aspect of your business you want to promote.
Host contests -
Who does not like to participate in a contest and win free gifts. Try to regularly host contests on your page, as this is the easiest way to get many people involved and participate. It is shown to gain the interest of many people compared to what regular posts can do. If you sell products, you can even give out a free sample as prize.
@ feature -
This is surely one feature you can completely use to your benefit. Use the @feature to make your fans feel that you value their contribution and comments, helping to develop respect and loyalty for your brand. You can use this feature to tag other pages or when your fans talk about something related to your business as a way of thanking them.
Include social media sharing -
Use social media plug-ins or incorporate social media sharing buttons on your website as this is a great way to have visitors share your website page. When it is shared on various platforms, their friends can easily view your website, which brings about higher popularity.
Connect with other Facebook pages -
Another way of increasing your visibility is by engaging in other pages where your audiences are involved too. You can post your comments and discussions there and support your customers. Your comments can direct them to your website and in the process improve your relation with them.
Update with videos and images -
How many people do you think have the patience to sit and read loads of content. People today just scroll through their newsfeed. What catches their attention easily is images and videos. This means that it makes sense for you to upload interesting videos and images as part of your updates to largely improve chances of audiences checking your posts.
Publish links -
To get more traffic to your website, post links to useful blog posts. You can also try infographics, eBooks, how-tos and tutorials, promotional videos and more, which you will benefit from.
Add CTAs -
Nothing can work better than instigating your visitors to take action immediately. You are now allowed to add numerous CTAs to link posts that improve chances of people to signup, book the service, shop instantly or even download.
Ask questions -
People are always ready to voice out their opinions and how they feel about things. You can easily get your visitors engaged in your page by asking them questions related or not related to your brand, as far as the topic is interesting. Try to make use of closed questions for maximum participation.
Add to trending topics -
Posting updates about trending topics on Facebook can be a great way to reach out to your audiences. Get involved with the trending topics, as these are what people read the most.
Mention other pages -
This is something that is happening a lot recently. When you mention other pages on your updates or posts, fans of that page get to view your update. This brings about more popularity and visibility, making it quite effective for you.
All these methods work for almost all kinds and sizes of businesses to effectively promote their brand through Facebook marketing. Make use of these ways and also check for more that work well for your business.
