You Don't Always Have to 'Blog for the Sale'

Did you ever feel like the cat got your tongue and you have nothing to say on your blog, social media medium or site? If that is the case, you are nowhere near being alone, but the fact is that there is always something to say. The key is getting out there on the web. When you get stumped, try a few of these tricks to spur your creativity to create something that is going to go beyond just taking up space and actually be useful to your visitors.

Information is the key! Ask yourself what the most common question is your clients ask – and then answer it. If you have done that already then move down the list of FAQs until you settle on something. Even if you answer the question from a different angle you are creating something of value. There is no denying that everyone is not on the same page and a different take on topic may strike some of your readers with more clarity.

If that isn’t your thing, why not provide a little inside info on your industry? We’re not talking trade secrets here, but if your business is selling tires and you know the process used to make tires, why not share that information? You can even post something about what tire treads are the best for the weather and road conditions in your area. It may be common knowledge to you, but to someone that knows nothing more about tires than they need to be inflated, rotated and occasionally changed it could be very informative.

You can even go down another avenue and provide a little semi-personal information. Does your business have a story behind it? Tell it! Give people a peek into how your dad or grandfather opened the store in 1947 with a $400 loan and a dream or how the pie recipe your restaurant is known for was acquired when your aunt Sally traded her cake recipe to her neighbor for it. People really enjoy those little personal tidbits because it helps them feel connected to you. When people feel connected and comfortable with you they feel the same for your business and spending money with you.

The point is, you always have something of value to share. Every single thing you put on the web doesn’t have to directly go to the sale. You can lead people to the sale via a loop, a sides street or a leisurely drive with a post now and then. Ultimately, they get to the sale and that is what matters.