Withstanding Algorithm Changes

If the Google Panda update has taught us how to text my ex gf back anything it is that what works today may not work tomorrow. With competition for web traffic becoming more cutthroat with each passing day it is more and more important to find ways to hold on to the audience you already have. What you need is a way to keep the customers/traffic you already have no matter what algorithm changes come in the future. How do you do that?

While many people think newsletters are a thing of the past, the truth is they are alive and well. If you can successfully start converting followers into newsletter subscribers you have gone a long way toward protecting the traffic you already have. You will not get every visitor to subscribe to a newsletter, but of those you get, just under 20% will generally share your newsletter with someone else (or their entire address book if you’re lucky) at least one time over the course of a year – assuming you put out one newsletter per month. That will lead to some new visitors and a few new subscribers.

Blogs are always a great way to keep people connected. You don’t want your main domain cluttered with a blog and all the posts it can generate – you want that to be strictly business. Your blog is where you create a community that people connect with others at and participate in discussions. Once people feel like a part of community, the odds are they will remain a member of that community regardless of what SERPs do.

Take advantage of social platforms. Whether you choose to go with Twitter, Facebook, LinkedIn, or all of the above and then some, social platforms provide extra avenues for you to engage new clients and get fresh traffic back to your domain. Best of all, these are free and they do not require long posts that are optimized. All they require is you network a little, provide some engaging links and comments a few times per day and reap the benefits. These networks often start slow, but once they hit critical mass they are a force to reckon with.

If you depend on Google for the bulk of your traffic and have geared everything to appeasing the Google gods, take a few minutes to review your strategy and weigh how expanding your interaction with potential customers through alternate avenues can help you build a foundation to withstand algorithm changes. It will take a little time and the results will not be instant, but anything worth doing is rarely if ever easy or instant.

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