The year’s 2019!

We have long laid our footsteps in this digital world.

Did you know that more than 4 billion people all over the world have access to the Internet?

And that’s the reason various businesses are continually trying to build their presence in this digital world.

But it’s not that easy!

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You can’t just decide to take your business online one day and expect to generate a massive amount of leads and conversions miraculously in a single day.

If you want your business to reach heights, you need to have an effective digital marketing strategy in your hands.

And that’ what a digital marketing company can effectively help you with.

Want us to let you in our little-secret on building a perfect digital marketing strategy for your business?

Well, the name of this little secret is “Search Engine Optimization.”

And if you aren’t familiar with the concept, we’d ask you to stop worrying right now.

In this article, we’ll take a brief look at what Search Engine Optimization really is. Alongside, we will also understand why it’s SUPER-DUPER important for your business.

Let’s get started with the basics.

What’s Search Engine Optimization (SEO)?

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Search Engine Optimization’s process of improving your website’s ranking on the search engine for relevant keywords as well as phrases, thereby leading to an increase in traffic and conversions.

Let’s assume that you are willing to buy a new pair of shoes online. But you don’t exactly know where to shop.

What’d you do?

You’d simply visit a search engine like Google and type something like “Buy Branded Shoes” OR “Buy Shoes Online.” In an instant, you’d witness the search engine fetching a lot of results in front of your screen just like this:

Out of thousands or millions of businesses that sell shoes, you’ll be able to see a handful few appearing on the first page of Google.

And that’s what SEO is all about.

With the help of Search Engine Optimization techniques, you are able to improve your website’s ranking on the search engines.

Once your website’s ranking starts improving, you’ll see a gradual increase in your website’s traffic as well.

Now that we have covered what SEO exactly is, let’s dig in a little more and learn why it’s essential for just any business.

Why Is SEO Really Important For Your Business?

Increase In Traffic

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Increase in traffic! That’s what the ultimate goal is.

A digital marketing company can effectively help you build an effective digital marketing strategy with a strong SEO presence, thereby increasing your website’s visibility and ranking in the search engines.

What this will lead to is a gradual increase in high-quality traffic.

And this quality traffic will ultimately convert, thereby generating sales.

And that’s what the endgame is, right?

Trust & Credibility

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The one thing that customers are always afraid of while shopping online is “Fraud.”

Nobody would prefer to invest their hard-earned money on an online business that doesn’t appear trustworthy or credible.

And that’s what SEO helps you with.

With the help of various SEO practices, you are able to optimize your website for better user experience.

Once your website is able to appear at the top of the search engine results, your potential customers will find your business to be trustworthy and credible.

In turn, this will lead to an increase in loyal customer base and an increase in sales.

Higher Conversion Rates

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It’s no secret that the improvement in your website’s rankings will help you witness an increase in the conversion rate number as well.

Website optimization’s one of the SEO practices that you should always keep in mind.

Once your website’s able to appear at the top of the search engine results, traffic will start increasing on your website.

With an increase in traffic, you’ll observe the conversion rates going up as well.

Local SEO

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It’s Sunday! And you’d like to take your loved ones out for dinner.

If you don’t already have an idea about any good restaurants in your neighbourhood, you can simply make your way to Google and search for something like “Top Restaurants Near Me.”

And once you hit the search button, you’ll see a list of popular restaurants in your neighbourhood in the results just like this:

With Local SEO, you can easily attract potential customers in your region and city towards your business.

There’s just no one single way to do it.

SEO pros achieve their goal by optimizing your website and content on it, including:

* Local Citations
* Backlinks
* Local Listings

Have you ever heard about “Google My Business?”

If you haven’t, you are only missing out a lot.

With Google My Business tool, you can create a Google listing for your business, thereby allowing the people in your neighbourhood and your city know more about it.

Higher ROI  

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The best thing about SEO is that it’s cost-effective.

In order to improve the ranking of your website, you won’t have to spend a lot from your pocket.

Once you’re able to witness the quality traffic increasing on your website, you’ll soon begin generating sales. In time, you’ll see an increase in the “PROFIT” section.

Hence, we can simply conclude that the return on investment is sky-high.

Conclusion

It’s no secret that SEO can make or break your business.

And if you want your business to do wonders, it’s time that you implemented in your digital marketing strategy right now.

You can get started with your journey by hiring an online marketing company right now.

Submit Edge SEO’s one of the best SEO companies out there that can help you get started with your SEO journey right now.

And if you have any further doubts regarding the concept, all you need to do is to contact us, and we’ll get be more than happy to address them right away.

Govind Agarwal

Govind Agarwal is a Search Engine Optimization and Social Media Marketing Expert at SubmitEdgeseo, with over 6 years experience in the Web Marketing Techniques.