White Hat Tips for 2010

So.. what is new on the white hat horizon for the upcoming decade? Here’s five tips that can help you deal with Google’s changes.

Get your pages loading faster!! Google main man Matt Cutts said site speed is about to be a very big deal, and speeding up page load times will have a direct impact on rankings.

Watch the algorithm for tweaks as Caffeine goes fully live. Keep on producing good content, and doing it on a regular basis. Start a blog, and participate in others.

Exploit social media. Google is now making it easy for people to have real time results added to the mix, so Tweet on Twitetr, post on Facbook, grow your own blog and keep it happening across all major networks, including Digg.

Be an expert, but show people WHY you are an expert. in a world of outsourcing, people are becoming skeptical – are you really a skin expert, or did you hire a freelancer for $500 to write you a 20 page report on acne fixes? Come up with a good reason for people to trust you!

Finally, link properly. Linking is a major deal, but only if you do it right, so look for relevant links, never buy links or sell them, and don’t get involved with schemes to boost PageRank!

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