What is the Purpose of SEO?

SEO, or Search Engine Optimization, is a very specific term meant to convey the optimization of your site and content for search engine rankings. In the literal sense, it simply means everything you do to get as high up the Search Engines Results Pages (SERPs) as possible. However, in the broader sense it means what you do above and beyond that, for the main goal of your site: conversions.

SEO can achieve its primary objective and still do you little to no good. Loading your text with keywords and hoarding a gazillion links to get the number one spot on Google isn’t going to help you if the visitors who click on that number one spot aren’t impressed with what you have to offer. You have to be sure that you can deliver on par with what a number one ranked site should.

This means adjusting your sights a little when it comes to producing content and acquiring links to boost your SERPs ranking. You need to have competitive optimization of your site for the search engines coupled with engaging and informative text to keep your visitor there long enough to convince them to convert to a customer.

Focusing solely on one facet of optimization never works long term. You have to strategics and spread your resources where they will do the most good with an eye to the long lasting benefits. You can spend a thousand dollars to rank number one and get a bunch of bounce visitors who pop in and leave in disgust, or you can use organic methods to build an online reputation as an authority in your field.

Make sure that all of your links are beneficial, not only for your site but for your users. Ensure that your content is well researched and has all the information that they need so they don’t have to go elsewhere. Establish landing pages that speak to the customer, creating a need and filling it in a few easy steps that usher the visitor down the corridor towards conversion.

If you diligently pursue excellence in addition to clever strategy, you will find yourself succeeding beyond your wildest dreams. SEO is an important part of any successful website and should never be ignored. Just don’t get caught up in a single avenue and dismiss other methods that an or should be deployed.