Traffic Generation

The first thing you need to think about when you launch a new website for your business is that you  take the necessary steps to drive traffic to your website. If you don’t have adequate traffic to your website, you cannot expect any business conversions which makes the process moot. The higher the traffic rate, the better the conversion rate. Driving traffic to your website is no easy task. There is a huge industry, a lot of research and huge sums of money  involved in driving traffic to websites.

You can send traffic to your website in one of two ways – paid traffic and organic traffic. Both are  important for your website and you should know how to make use of both to improve your website’s online performance. You have to make an intelligent comparison to make the right choice all around.

Driving traffic through paid traffic generation procedures like PPC will give you instant results. That is undeniable. You will be able to drive traffic to your site within few hours actually. Because of that, this is very useful method to drive traffic for brand new websites that are yet to gain popularity online and that are yet to get good rankings in the search engines. You need to start somewhere, and if you need to start fast and have a budget this works great.

The other side of the coin is that PPC programs can turn out to be a very expensive way of driving traffic to your website over the long run. You will have no real guarantee that the traffic that comes to your website will be highly targeted traffic. You will be paying per visitor irrespective of the fact whether your visitors are targeted or not. That is an important set of factors to keep in mind before jumping into PPC.

Organic traffic generation through SEO is one of the most recommended methods out there. This method will take a considerable amount of time to drive traffic to your website however. The process is also complicated when compared to PPC. You will need to hire an experienced SEO company to get good results. This is a more cost effective solution for online website promotion or anyone with a more limited budget. You will be able to get constant flow of targeted visitors with minimum on going expense.

When you want to drive traffic to your website it is best not to take ‘one or the other’ approach. You must make use of all the tools and all the strategies available at your disposal. Combining the two methods can produce a stream of immediate results from PPC that slowly give way to organic results via SEO.

It is a common train of thought that PPC will drive quality traffic just by signing up with a PPC service like Adwords. It sounds simple enough, but it takes work. You need to optimize your efforts to improve the performance of your campaigns. This requires a considerable amount of experience to get the best value for your money otherwise you are throwing good after the bad in the long run. With paid traffic generation, your monthly or yearly spending will continue to increase as more websites are launched in your niche. It is a never ending process to a degree.

Your primary source of traffic should come through organic methods and you should use paid traffic generation strategies to support your organic traffic generation strategies – not the other way around. If everything is done correctly, you may reach a point where you can rely almost exclusively on SEO – but that depends in large part on how good your SEO copywriter is.

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