The Serenity Prayer Applied to SEO – Part Two

The wisdom to know the difference is key to the whole process, and will save you big bucks which can be used to pay for the things you absolutely can’t do yourself, and also for advertising which everyone knows can be a monthly drain on the budget!

Content is king. Without good content, you site will fail. If you have no sense of what it takes to write a good article and make it optimized for search engine relevance, you need to consider having a professional writer strengthen your site with some pages or articles while you take a crash course in what makes a site run!

On the other hand, do you have a pretty good hand on your content? If you can write well, understand keyword relevance, anchor text and duplication issues, then you may want to write your own. This is great if you have a strong command of the English language and a sense of what it takes to create optimized content.

Remember though, content alone won’t run your site; you have to have a handle on distribution as well. Content on your site or blog is important, but articles and posts out on the web are almost imperative for links and traffic driving. If you are weak in this area, you might consider looking for professional help. A good firm will be able to help you get your content in places it will be noticed.

If you are an avid blogger and net worker, you are probably in a great place to start building a back link portfolio. Talking people into giving you links by showing them how it benefits you is the name of the game, and if you see you inbound link count rising you are doing something right. Try to educate yourself about what makes a good link, and learn to research PageRank to see where you need to focus your efforts.

Then again, if you just can’t get that PageRank on your own site to rise, you probably want a push in the right direction. A little know how makes all the difference, and a quick SEO campaign to get the link juice flowing could be well worth the cost! You could learn valuable things about how link juice travels. If you are smart, every dollar you spend on SEO will also double as an education.

Consider changing the things you can, hiring out the things you can’t change and asking for help in discerning the difference! Your site will flourish and you will be able to concentrate on additions and niches to expand into. Best of luck!