The Reason We Advertise

Advertising can be a money drain. You can throw money at something, but that doesn’t guarantee results. However, you can’t ignore how important advertising is to each campaign. There are a few things you should really know about advertising:

Google AdWords lets you write relevant ads to be displayed next to search results that match your keywords. Your ads will be shown next to search results, as well as on content networks which includes Gmail. The relevance is determined by Google, and you can also direct the placement of your ads more specifically and your ads will only be shown on the content network. You can specify geographical location and other ways of reaching customers beside keyword targeting as well.

Google AdSense enables you to make your site part of the content network, and ads are shown on your site. You receive a portion of the cost per click the advertiser is paying, so you court publishers who pay a high premium for clicks as you can get some of that money.

You can also make money with AdSense by getting approved as an affiliate, which means that certain advertisers use your site heavily for ads, and you receive a commission every time they make a sale at your site. This can be quite a moneymaker if you do it correctly, and strong SEO to attract the consumers who will buy that product will be of utmost importance.
 
Taking advantage of Google’s advertising programs to monetize your site could pay for your annual hosting you will at least be making your site pay for itself!

Learning how to word your ads can make all the difference in the world! The main thing is to keep your eye on the prize, which is to say, sales. You need to optimize for click through first, of course, but your ROI is the main point here and you will need to ensure that all click-throughs are potential customers.

Test your ads, in fact, test several. This will allow you to compare different approaches and find the one that works best. You want the highest click through ratio followed by the highest conversion. Ads don’t do you much good if people don’t click on them and clicks don’t do you much good if you get no conversions.

Happy Advertising!

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