The Power of the Blog

Using  Blogs to Optimize Your Sales Website’s Performance

A blog is the perfect vehicle for funneling online traffic to your main sales website. Many people read, bookmark and follow an interesting looking blog, so this is the perfect way to gradually convince them to click the link to your home webpage. Sidebar links can be used that link to your business site, and articles aimed at drawing in a larger audience can use embedded links to your sales or information area in your regular site.

You used to ahve to know HTML to stat a blog, but there are several WYSIWYG (what you see is what you get) platforms that allow even the technologically challenged to set up and run a respectable looking blog.

These free blog creation tools include Blogspot (provided by Google to Gmail users) and WordPress. Using either of these, nearly anyone can create a smart looking blog in a matter of minutes. You can use one of standard provided templates to get started, and update or upgrade them later as desired. Images are easy to download, and you can use different fonts and text colors to make your blog interesting and fun.

Update your blog on a daily basis to attract more attention. Use buzz keywords in your titles and tags to maximize traffic to your blog, and encourage visitors to post as well. Moderate the comments promptly, and people will keep coming back to post.

The more activity your blog sees, the better. You should consider a contest such as a guessing contest or a competition to choose the name for a new product. You can give away free items such as caps or t-shirts to every the first twenty or fifty people to sign into or register on your website by linking from your blog, and participate in blog carnivals and other promotions.

Once enough people read and link to your blog, search engines will start picking it up and you will have an additional link to your site. Those who bookmark you may share you friends as well. Have an RSS feed for more clicks into your site.

Use your blog to advertise your products, to post updates and to provide information relevant to your niche.  Customers can leave product comments.

Tag all posts to your with your target keywords. This will optimize the chances of a search engine picking up a post or article and putting you up in the SERPS. Look for other blogs and websites in similar fields, ask for a link and reciprocate.

Most people have no idea how powerful their blog can be if they utilize it to its maximum potential. Start your blog today!