The Changing Face of SEO

SEO changes as fast as a teenage girl getting ready for a Friday night date – putting on and taking off different accessories and altering it’s mood to fit that of the lucky beau‘s tastes. In the online world, the date  is the consumer and the watchful parents are Google and the many other search engines which constantly tweak algorithms and require you to stay on your toes in order for you to deliver your best performance. There are a lot of hands in the mix.

As long as Google, Bing and other search engines continue to run the show, the face of SEO will have to change to keep up.  There is always something new, some hot new idea, trends that change with the wind and people behind the scenes that put their own stamp on how things work. Those who have worked in this field for up to a decade will know that SEO has undergone some huge changes; those who have been in the game a shorter period of time can still see needed alterations if they keep up at all with SEO news. SEO sees a tremendous growth, undergoes enormous changes and acquires new features every year.

As time goes by, you have likely incorporated many new methods that were not there a decade ago and alternately done away with some of the methods that used to produce incredible results but just don’t anymore. Search engines have changed the rules and changed them again, requiring every webmaster to stay on top of their game. If you want to enjoy serious success with your SEO efforts it is an absolute must that your efforts match the latest trends and requirements of each search engine.

Those who insist on doing things the old way will not be able to face the competition because their competitors will be far ahead in terms of incorporating the latest SEO strategies. Many of the new strategies that are used are in place because they work great – much better than many of the older methods.

Social bookmarking is becoming one of the most popular SEO strategies for achieving required traffic, exposure and links. Like it or not, it is something that works. With every phase, newer strategies are found to be more effective than the previous old methods. You have to change with the times or suffer the fates. Unless you change your approach according to the latest strategies you will be trailing you competition rather than leading the way. You will always see companies that are bigger and have the ability to pour more money into their SEO than you can. However, this also means they become committed to a course of action and require time to shift into new modes of attack. This means you should take advantage of all the latest tools and methods available, and be the first one to implement the new strategies or try new methods.