Subscription Boxes and Email Campaigns

The advantages of a subscription box on your home page cannot be denied. If you can convince people to voluntarily give you an email address, you can build your own interested core audience for email marketing.

The main thrust of email marketing is you want the consumer to be HAPPY to see your email – rather than dismissing it out of hand. You don’t want to end up in the spam folder, and you DON’T want to get the consumers irritated with you.

Full disclosure is the way to go. Let them know that yes, they are signing up for emails from you, but make them WANT your emails! You can do that through clever marketing strategies and by offering them something in return.

You can generate interest by offering a reward for filling out the subscription info. This can be a coupon for a percentage or a dollar amount off of a purchase, a free gadget or an ebook or secret information sure to solve a problem they have.

Make your email entertaining and fun (maybe add a cartoon , picture or video), and you will have your audience looking forward to receiving them. Once you have established a good rapport, you can move on to letting them know about specials and events you are holding and sell your product to them.

Remember, every time they visit your site is a plus, so if you can grab their attention with a teaser, then say they have to visit the site to get the rest of the story you might be surprised that so many of them will go ahead and click through.

Always concentrate on your sale, and after that, concentrate on your up sell! If you can gain the trust of your visitors, you have won half the battle. Keep a regular but not to closely spaced email campaign going, and please don’t forget to always have an opt out box for consumers who REALLY don’t want any emails.

A good email campaign is one that stretches over a few weeks or months, but is not an obnoxious daily occurrence, You have RSS feed (I hope) for those that want or need a daily update, but your emails should be once weekly at best, and once monthly is often sufficient once you become established!

Don’t forget to use your customer’s name if possible and they will appreciate the honest look and the attempt to know who they are. Ask for feedback, or invite them to the site to take a poll or vote on an issue. Let them know you have a sale or a freebie, and try to get them back and off to the next one.

Once you have made your visitors into constant customers, you can begin to work on finding new demographics. You can be free to concentrate on advertising and other forms of attracting visitors! Use your email marketing tactics wisely, and you should be able to have a thriving business. Don’t forget the incentives like freebies and ebooks!