SEO TIPS: Blogging for Business

Blogs are popular, but do you know why they are so popular for businesses? A blog is the perfect vehicle for funneling online traffic to your main sales website because they provide a perfect secondary gate. People readily read, follow and bookmark interesting looking blogs far more than business websites. Therefore, this is the perfect way to gradually convince them to click the link to your home webpage where you have an opportunity to convert them.

Another benefit is that sidebar links can be used to link to your business site. it isn't just that, however, as they can be used to link articles aimed at drawing in a larger audience and that they can use embedded links to your sales or information area in your regular site. These are all tactics that can be easily used to get your sales message over without seeming like a pushy pitch which turns some potential customers off.

It goes without saying that the more activity your blog sees, the better you will do at raking in new conversions. You should consider a contest such as a guessing contest or a competition to choose the name for a new product. Contests of all sorts are always popular. You can give away free items such as caps or t-shirts to every the first twenty or fifty people to sign into or register on your website by linking from your blog, and participate in blog carnivals and other promotions. Whatever you do, just follow through with giving out the rewards and you'll keep a steady stream of new visitors coming th

rough.

It takes a little time to get the ball rolling, but once enough people read and link to your blog, search engines will start picking it up and you will have an additional link to your site which will help you continue to grow your audience and conversions. Those who bookmark you may share you friends as well. Have an RSS feed for more clicks into your site. The more ways you give people to find your blog, the better.

There are plenty of free blog creation tools to choose from. These include Blogspot (provided by Google to Gmail users) and WordPress which is hands down the most popular. Using either of these, it is easy for nearly anyone to create a smart looking blog in a matter of minutes. You can use one of standard provided templates to get started or choose to go with a custom theme depending on your personal tastes and needs. You can always update or upgrade them later as desired if you need to. Images are easy to download, and you can use different fonts and text colors to make your blog interesting and fun. It really is close to being child's play.

Use your blog to advertise your products, to post updates and to provide information relevant to your niche.  Customers can leave product comments. Tag all posts to your with your target keywords. This will optimize the chances of a search engine picking up a post or article and putting you up in the SERPS. Look for other blogs and websites in similar fields, ask for a link and reciprocate.

Blogs are one of the most potent tools you have at your disposal to help promote your site. Most people have no idea how powerful their blog can be if they utilize it to its maximum potential. Start your blog today and enjoy the myriad benefits it can provide to you!