SEO Step By Step Guide– 69. Mistakes that you should avoid in your website

If you want your website to rank well and bring about the desired results out of your optimization, then you should pay attention to details. Often factors that we think are trivial turn out to be factors that kill our online performance. Let us look at some of the mistakes that we find in websites. In case you find the same mistakes in your website then you should waste no time but immediately rectify them.

One of the problems that we often face with websites is poor navigation and poor usability issues. Poor navigation makes it difficult for the search bots to crawl your website completely so it will result in partial crawling. It will not only affect the search engine indexing, but it will also make it difficult for your website users to find the information that they need from your website. Often it is the website’s home page that gets listed in the search results. When they visit your website’s homepage they should be able to find the most important information in your website easily. Users are often impatient, they won’t spend a lot of time searching for the information they need. Your website should have an intuitive architecture and the information should be placed in obvious places where users will look for information. For example if users have to register in your website and sign in to use certain features of your website, the signup and sign in box should be on the right side of your page and it should be placed somewhere on the upper half of the page. Because that is where normally our eyes will search for signup button as all the major websites like Google, Yahoo, etc have the sign in box in that position. People who use these sites often will look for similar information in other websites as well in the same place. This is part of online user psychology and your website architecture should take online user psychology into consideration to increase the conversion rates.

You will not find such information in books but it comes through experience and by reviewing your website architecture from the user’s perspective. In your view, placing certain information or image in a particular place will be visually more appealing but that may not go well with your website users. You should avoid such mistakes to ensure that your websites gets not only good ranking but that it also gets good conversions.

Also do not fill your entire page with full of images. One of the notorious niches for this mistake is the web hosting industry. Web hosting websites fill their homepage with images. They include their web hosting plans in the images. Search engine bots have very little content to index. As a result their search ranking is affected very badly. You must review your website and if you are making that mistake in your website then add enough content to your homepage and to other pages that do not have enough content.

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