SEO Step By Step Guide– 68. Blog Optimization

Optimizing your blog is as important as optimizing your website because your blog is a rich source of fresh content to your website and it has great potential to attract traffic to your website. By optimizing your blog properly, you can leverage the maximum benefit out of your blog.

Move your blog to your servers instead of hosting it with the free hosting that you get from the blogging platforms such as WordPress or Blogger. You will have lot more flexibility hosting your blog. You will not be able to effectively optimize your blog when it is hosted with the third party hosting. You will be limited to use only  the templates available. It is always better to have a custom design blog that will match your website’s design so that your website visitors will not feel that they are out of place when they visit your blog.

In case your visitors reach your blog directly without visiting your website, the default templates that are available may not look that professional to impress your visitors. So spend some time and money on getting your blog design customized to have the look and feel of your website. Along with this you can also add the necessary optimization tags to your blog pages like you do for you website. In most websites the home page of the blog will be called ‘blog’ instead using such a name, you can use your keyword or something related to your service, you are free to name your blog URL as you wish. The inner posts are saved using the title of your post. So for your posts choose titles in such a way that they contain your website’s important keywords. The content of the blog post should also match the heading or the title of each post.

It is not a bad idea to add RSS feed subscription tool to your blog so that if others are interested they can get the RSS feed from your blog. Many webmasters don’t value their own blogs so they think that who would want to RSS my blog and close themselves one of the potential doors to spread across their content. You have nothing to lose, go ahead and add the RSS button for your blog. Even if 5 to 10 users subscribe to your RSS feed it is still an added advantage. Just make sure to keep your content interesting and you will see more and more people subscribing to your RSS feed.

Keep your blog content rich with keywords. Have good keyword concentration in the beginning paragraphs of your blog post. Blog posts give you a great flexibility which you cannot so easily have with your website.

Always keep your blog posts professional. If you have followed a highly formal style in your website’s content try to maintain at least somewhat formal style in your blog content too. By jumping to the other extreme and being highly informal in the blog, you will confuse your visitors. They will not know what to expect of your services.

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