SEO Step By Step Guide– 65. Should we still engage in Link Exchange Campaigns

Link exchange campaigns are becoming a long forgotten link building strategy. Today many new link building strategies have evolved leading to the unpopularity of link exchange campaigns. One of the reasons why link exchange campaigns are becoming unpopular is that the modern link building strategies get webmaster one-way links and permanent links. There is no need for exchanging links with third party websites.

If you are really serious about your website’s online success, you should never let go of any opportunity that comes your way. Reciprocal link exchange is one such opportunity. Reciprocal link exchange will certainly not hurt you. You can use this approach as one of the supporting link building methods even if you don’t prefer to use this as your main stream link building strategy. Every additional link to your website is reinforcement and they are highly valuable especially when they are for websites with good page rank.

By carefully selecting your linking partner you can provide your website users with reliable resources on the information they are searching online. This will make your website popular and a resourceful website making visitors return to your website for the valuable information your website has to offer.

If you want to be successful with your link exchange campaign don’t send random link exchange requests. Review your potential link partner’s website thoroughly. Make sure that it is related to your website, its services or products in some way. If not don’t send a request. Sending random link exchange requests can make your website very unpopular online. You will be soon be branded a spammer. You must never take such risks. Once you carefully review and select the website to link to, send a professional mail requesting link exchange. Never send repeated link exchange requests to the same webmaster. This can frustrate the webmasters and they may not consider exchanging links. Moreover, they will not even consider your services or products even if they have a need for them. Therefore, make sure to protect your online reputation.

It is always prudent to review the spam laws of a particular region to which you are sending your requests. Never send anonymous mails. Spam laws in general require you to send mails with your complete address and a reply email address. When it comes to reciprocal link exchange campaigns you should be prepared to face the low success rate and not be discouraged with the poor results that you may get. By constantly working on it you can gradually build your links considerably over a period of time. When you send your links to the other webmasters when they are interested to exchange links with your website, make sure that you try to get deep links for your website and not just concentrate on the home page of your website.

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