SEO Step By Step Guide– 61.Protecting Your Website from Getting Banned

When we are over enthusiastic about optimizing our websites for better results, we can unknowingly trigger search engines alerts and our site may be black listed for various reasons. Therefore, it is highly important that we do not go overboard with any of the optimization efforts. We should make sure that we use only approved SEO strategies to get good ranking. Search engines basically do not like Search Engine Optimization because they try to manipulate the ranking by feeding what search engines look for. However, all the search engines advise that we should make our websites search engine friendly so that they can easily access our websites and list them. This shows that there is a boundary drawn by search engines within which we should play. When we cross the boundaries, search engines can penalize us in a number of ways. Our search ranking may drop suddenly, our pagerank may drop suddenly or in worst situation, our website might disappear completely from the search results. When a website gets banned, we will no more feature in the search results. Our website can be accessed by typing the website URL in the browsers link field. As you can guess, this is the worst thing that can happen to a website.

Here are few things that you should take into consideration while optimizing your website so that you will not set off the search engine alarms.

Keywords stuffing is one of the common reasons why often websites get penalized by search engines. To get good rankings in the search  results page, we need good ranking but it should not be over done hoping that we can get to the top instantly. The next important task is linking if your website gets suddenly 1000+ back links, it will set off the search engine alarms. It will indicate to the search engines that there is something fishy about the sudden rise of links. So when you are engaging in link building campaign make sure that you are doing it in gradual fashion. Do not be too happy that you have got 10000 links in one month. Make it look like a natural process. Get your link building done by experienced link building companies so that you will never be in trouble.

Another factor to be taken into consideration while building links is that the anchor texts used should be different. Not all the anchor texts can be the same if it is natural linking. Same anchor links for all the back links indicate paid linking campaigns so this too can set off the alarms. Here is yet another reason why you should use only an experienced company to work on your website’s link building. Inexperienced companies will not know such finer details of link building. You should not unnecessarily put your website to risks. The worst thing here would be that you would have paid to get in to trouble!

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