SEO Step By Step Guide– 60. Is Multilingual SEO Necessary?

Do you know that only 6 to 8% of the world’s population speak English? It is rather surprising fact when everybody is made to believe that the entire world understands, speaks, writes or uses English in some form or the other. If that is the case, then don’t you think that by keeping our website just to English we are limiting our website’s potential? Yes, of course, and that is what many of us have been doing all along. Only around 25% of people use English in the internet. Many businesses today are of global nature. Many of the products are shipped worldwide and many services are offered across the borders. When we limit our website to English, we are limiting the total number of international users from accessing our website or ordering our service.

Though our websites can be viewed in other languages using Google translator tool and other similar tools, not many internet users will take the trouble to do that. They would prefer to go with websites that are available in their mother tongue. Moreover, they will be more comfortable using a local service provider or a service provider who shows them that they can communicate in the local language.

As you can see, you can certainly increase your website’s viewership or traffic by launching your websites in all the major languages of the world. You do not have to launch all of them at once; you can do it in a phased manner. It is not enough to launch websites in the other languages; you must also take care of multilingual SEO.

It is best to approach SEO companies that operate in the language into which you are translating your website. The search pattern varies from region to region so one has to be familiar with the local search trends while optimizing your website in a different language. You may not be able to get the desired results by optimizing your other language websites with the same keywords that you use for your English website. In the beginning, it might be a trying task to launch your website in the other languages and optimizing them for each language. Many webmasters consider this an unnecessary expense. However, those who have tried this have reaped bountiful benefits out of their efforts. With each language translation and optimization, you will be opening up your website to millions of new users. This will ensure high traffic level, good conversion rate and better profit.

If you have not thought about multilingual websites or multilingual SEO, it is high time that you start concentrating on such things. When global economic meltdown is hitting us hard we need to go beyond the regular taking extra efforts to stay afloat during these difficult times. When we go for multilingual SEO, we will not only stay afloat, we will also be able to stay profitable.

SubmitEdge