SEO Step By Step Guide– 59. SEO Results Tracking and Maintenance

We all know that SEO is not a one-time process. At no point of time, we can feel content that we have done everything possible and there is nothing more to do with regard to our website’s SEO. There is always one more link to add, one more page to include, fresh new content to be uploaded. It never ends. Once we think that everything is done and stop with our efforts then that day we will start walking on our path of return. However, the efforts and the rigorousness will come down dramatically.

When we are done with the basic SEO work, we need to remember to keep track of our progress. Periodic checking of our status for all the keywords in various search engines is essential. We should also keep a tab on the number of live back links for our website because some links will expire or move or inactive. We need to maintain a balance with regard to the number of back links we have for our site and we should not let it drop suddenly. It should rather increase constantly. Unless we have a system whereby we check our website’s link status every month, we will never be able to take the necessary steps.

Our position in search results page too should be checked periodically so that as and when it requires our attention and extra efforts we can provide it in a timely fashion.

The next important aspect is maintenance. Keeping track of your website’s progress will be the first step towards maintenance. Your SEO maintenance should take care of constant cleaning up of the pages, removing dead links, adding more fresh content, including content oriented pages including blogs, forums, etc.

You should also find out the pages that are performing well and pages that are performing poorly. Only when you know your site’s weak areas, you will be able to improve the quality of your site to mimic the strong pages. This should be done on regular basis so that your website becomes stronger and stronger.

Your website’s maintenance should also take into consideration the prevailing competition. Your online competition will set the stage and give direction to your maintenance work. Basic SEO work will make your site friendly to search engines but that is not the end of all. Your site has to perform well in the search engines and this depends on the level of competition therefore any SEO effort that does not take into consideration the online competition cannot produce the desired results. Therefore, it is your site’s SEO maintenance that will help shift gears in terms of meeting and fighting the competition.

So never slacken with your progress tracking and maintenance. If you are serious about your online success, there is certainly no short cut. All those who are on top never relax or sit back. They are constantly at it and that is what keeps them on top.

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