SEO Step By Step Guide– 52. Understanding Black Hat SEO

We know that SEO is a highly time consuming process. Because of the elaborate SEO procedures and the time consumed, many webmasters at least once during the life of the website would have thought of some short cuts and quick fixes for getting good traffic and good rankings. While some of the methods that we use do not trigger any search engine alarms, there are good number of SEO strategies that are out side the approved methods.

Termed as black hat SEO these methods that are not approved by search go against the spirit of search engine ranking. Search engines always try to offer the best information available on any given field. By using illegal methods websites that use black hat SEO prevent search engines from providing online users with reliable information. Black hat SEO by affecting the quality of the results ruins the reputation of the search engines. Therefore, search engines are basically trying to safeguard their goals and at the same time trying to protect the interests of the other webmasters who follow only approved SEO strategies.

Some of the methods used are simple, silly techniques while others are elaborate approaches that try to trick the search engines. If you are serious about your websites online reputation you must make sure that you do not follow any of  those black hat tricks. Using black hat SEO tricks creates a negative image about the company that uses such tactics and it also affects the integrity of the company.

Black hat techniques try to trick the search engines by making them believe something that is not there or hiding other things that are not supposed to be present. They also trick the users through various illegal approaches including illegal redirects.

Black hat SEO, tries to increase the keyword density of the page by stuffing the page with keywords in an effort to make search engines consider a particular page  to be the best match for the keywords in question. Besides keywords stuffing there are number of websites that try to include keywords in the pages and colouring the keyword that is stuffed on the  web pages with the same colour of the background. Here this technique presents a different version of the web page to the search engines. These pages contain text that is not visible to the the eyes of a regular visitor.
Your site can be penalized if such practices are used. Once marked for using black hat SEO, your website will carry that bad reputation for a long time. It would take a long time before you can rank your website again. Even if do not consider it as a wrong approach, it is certainly not worth the risk taken. So avoid all forms of black hat SEO strategies for your website.

SubmitEdge