SEO Step By Step Guide– 51. Paid To Click Programs

PTC or Paid To Click is another way of driving traffic to your website. There are many paid to click companies that promise excellent traffic to your website. These are in a way similar to Pay Per Click program but not as sophisticated and as effective as PPC programs. Here the ads are served only within the membership network and within the specified websites. The ads are displayed for a stipulated period of time; the subscriber is paid per click for viewing the ad for the entire duration of the display time.

This is not a very successful way of driving traffic to your website. The subscriber network here is not really interested in your products or services but only on earning money through those paid clicks. Therefore, it has to be considered as one of the unsuccessful traffic generation strategies. If at all there are any websites that are benefitting from PTC programs, then it should be PTC websites themselves. Those who want to make money clicking on the ads are always on the lookout for more PTC programs to signup to make more money. So they get greater click throughs and conversions.

It is rare to get conversions from the traffic that you get through PTC traffic because it is rare that their interests coincide your services or products unless you are a PTC site yourself. Therefore, professional recommendation here is to avoid spending money on such sites.

When we are talking about SEO and SEM strategies, it is not only about knowing successful strategies; we must also know strategies that do not work so that we will not spend money on such strategies trying them. They also waste our time through their empty promises. So stay away from PTC programs.

In the past six posts or so, we have been discussing about a number of paid traffic generation strategies and amongst these if you have to pick the best method to reinforce your online marketing efforts, then it would be PPC or contextual ad network. This is one of the highly successful models and if it is well implemented it can increase your traffic as well as your sales. Using banner ads is the second best approach though the exposure is limited here. However, if the ad partner is carefully chosen, it can send highly targeted traffic to your website. Depending on the nature of your business and you budget, you may also choose to launch affiliate programs. Here you just share your profits with the affiliate marketers unlike the other two methods that do not have any guarantee for conversions.

On the methods that have to be avoided, you should avoid using paid links and PTC programs. Paid links can get your website penalized and PTC will simply waste your advertising budget.

Carefully choose your traffic generation methods and always use paid traffic generation as a supportive measure to organic traffic generation strategies.

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