SEO Step By Step Guide–49.Paid Links

Is getting paid links one of the effective link building strategies? Before answering the question whether paid links are effective, we need to ask another crucial question, which is, are paid links safe? It is best to avoid paid links and the simple answer to the above question is a resounding, “No!”

Search engines do not like webmasters trying to bolster their websites ranking by buying links from other websites. Even Google detests paid links and remember that it need not be necessarily links from link farms. Google and other search engines will be able to easily pick out the difference between a natural link and a paid link.

You must also remember that paid links are not permanent links. There some websites that try to sell webmasters permanent or lifetime links. However, we can never be sure of the lifetime of such links. Even if they are still alive they will be pushed, down the list or be in some obscure place with no relevant content around the link. Having such links are not going to get your website too far. There is no use having temporary links to your website because any improvement in search ranking brought about by the temporary links do not last long. Your position in search results will drop again.

Moreover, when you pay for your links, your website promotion budget will swell month after month because you cannot be content with a limited number of links and you need to keep increasing the number of links to make sure that your website retains its position in the search results. So you will end up spending a lot of money on your link building project.

However, these days when there are so many quality link building approaches available, it does not justified to buy our links. Even if you think that you do not have time to do the link building work yourself you can hire a professional SEO company and get them build your links using various techniques. Instead of paying for links, you can use that money to pay the SEO company and the links you will get will be one way links and they will be permanent links as well. Your website will also be safe from search engine penalties. When you get help from the right SEO / SEM company, they will be able to get the links from high PR pages.

If you have been already using paid links then it is time to change your strategy and if you are just contemplating to get your paid links then it is best not to take this road at all. When it comes to website promotion, it is always best to go with the safest approaches even though the results may come by slowly. You can at least be sure that you will get there rather than risk your website’s online reputation.

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