SEO Step By Step Guide–42. Using Press Releases for Getting Better Ranking

Submitting press releases is yet another way of improving your search ranking. How do press release submissions help us improve our ranking? Press release distribution helps us to get high quality one-way links to our website. This is also one of the fastest ways of getting indexed in all the major search engines. There are hundreds of press release distribution sites. By submitting press release articles to these sites with the links to our website, we will get one way links pointing to our website.

We can use press release distributions in a number of situations. We can send out a press release when we launch our new website, when we launch a new service of when we announce a special offer. It can also be about expansion plans, the targets achieved, special business achievements like receiving an award or certification or upgrading of the service setup or infrastructure, etc. There are endless opportunities to send out press releases.

All press release distribution sites are very strict about the quality of the press releases submitted for distribution. When you submit your press releases, you should make sure that you do not use heavy marketing language in your press releases. Your press release submission will be rejected if you happen to use heavy marketing language. When successfully submitted your press release can circulate in Google news rooms and yahoo news rooms. This will bring highly valuable one-way links for your website.

Press release submissions consist of two parts. The first part consists of writing high quality press release article that is newsworthy. This newsworthy article should abide by all the guidelines of the press release distribution sites. The press release article that you write should be optimized for the desired keywords. The heading of the press release article is highly important. It is the title that will get visitors’ attention. You must come up with a title that includes your keywords. Your press release article should have a minimum of 500 words. Some of the press release distribution sites use character count rather than word count. To ensure that your press release is accepted in the newsrooms, make it a point to review the submission guidelines. Otherwise, you will be wasting a lot of time in submitting unsuccessful press releases.

Once the press releases are successfully released, it will get picked up by search engines and they will also feature in the search engine’s news rooms. This will also attract highly targeted traffic to your website from the newsrooms. Moreover, since press release sites are flooded with fresh content, they are frequently visited by search engine bots. This ensures that your press releases get indexed fast and if you include links to your website in the press release content they are followed by search engines and your new websites too get indexed much faster. If the press releases are well optimized, they too can feature in the search results.

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