SEO Step By Step Guide–36. Article Submissions

The next most popular way of securing one-way links is article submissions. How do article submissions work? Today we can see thousands of article directories across the web. There are number of reasons for the proliferation of these article directories and it is interesting to see how the SEO industry tries to make use of every opportunity it has to promote the websites online.

Originally, article directories served as a platform for authors who are not as accomplished as published authors. Internet came as a welcome gift for those authors. Article directories allowed free membership to these directories. By doing this, they attracted many authors to contribute in their website. Since a number of people visited these directories, these article directories became a source of information for many. This served as a great opportunity for these article directories to make money; they sold their space to advertisers. Then came the revolutionary era of Google adsense. This is one of the major reasons for the proliferation of directory sites. Google serves contextual ads in websites that partner with them. They need lots and lots of web pages to display their ads. That is what these article directories are providing the ad networks. There are other similar ad networks from Yahoo, Adbrite, etc. We all know that search engines and in particular Google loves fresh content and that is what search engines get from these directories. A perfect winning combination has been formed between article submission sites and contextual ad networks. This is one of the reasons why there are so many new article submission sites coming up daily.

Now this is made use of by the SEO industry and this is how it works.

Contextual ad networks need lot of web pages to serve their ads >> Article directories provide them with all the space needed by the ad networks.
Websites need links >> Article directories give free one-way links to these websites.
Article sites need lot of content to increase their revenue >> Website owners give free content to these sites to get their one-way links.
So now, a perfect trio is formed with the following three:
Websites >> << Article Directories >><< Contextual ad networks.

This is the basic context article submission directories operate. This is one of the best models because here every one wins and everyone gets what they want. However, ironically, article directories too need good links and traffic to be successful in this model. This means that as a website owner, you will also be able to leverage the maximum potential of your article submission efforts only when you submit your articles to successful article directories. You can find a number of article directories with PR7 and PR6; these are certainly highly successful online article directories. If you want to get maximum benefit, then you should first start with article directories with high PR then move down the list. We will see more on how to make the best out of article submission as an effective SEO link building strategy.

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