SEO Step By Step Guide–34. How Directory Submissions Help

Directory submissions have been one of the oldest ways of getting back links. Directory submissions do not just stop with getting back links for your website, it also gets you targeted traffic to your website. Directories were originally used to get traffic to websites. When people wanted to find a certain service or product, they visited these directories and made a search in the directories. Eventually, this concept has been changed altogether and people started using these directories for getting back links. Today we hardly see anyone visiting these directories to search for a service or a product. Another reason for this being, search engines too have become much more powerful and they are now capable of indexing websites much faster than before.

Moreover, Google now uses the concept of Sitemap, which tells the search engine bots how frequently it should visit the site. This ensures that sites are indexed based on the update frequency of the websites. All these have made the directories less useful in terms of being information directories. However, these directories do get indexed in search engines for keyword searches therefore, these sites still act as entry points for visitors to your website. This will send you targeted traffic to your websites.

Besides that, you can also get deep links for your website buy using directory submissions. It is not necessary that only home pages be submitted in these websites, you can also submit the links to inner pages. It is important that your website gets links for all the pages so that all the important pages of your website will get indexed and will have good ranks in the search engines.

Normally when people submit their websites for getting links they tend to keep to the homepages. While links to the home page swells, the inner pages will have very little or no back links. However, often it is not the homepage that provides detailed information about your products or services. It is the inner pages that are specific to each service or product that will provide detailed information. Furthermore, it is the inner pages that will have the right keyword strength. Therefore, both keyword strength and the back links should go hand in hand to get good ranking for the pages. All the search engines rank the pages individually and they do not rank the entire website. Therefore, it is important to get deep links and directories are highly helpful in getting deep links for your website.

Most of the directories do not charge for listing your website but there are directories that charge for listing your website. While submitting your websites to directories, you must make sure to submit only to relevant directories. Listing in directories that are not relevant to your websites will not be that beneficial. Most of the directories review your listing request before approving your link. Also, make sure not to submit to link farms and FFA sites.

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