SEO Step-By-Step Guide– 220. The Changing Face of Link Building

The importance of back links is becoming only more and more important in the world of search engines. If there is a single area that has been part of the search engine algorithms from the beginning and getting reinforced with every algorithm update, then it must be link building. Though the importance of links has not changed, link building has been changing face constantly. Link building today is not same as what it was a decade ago or what it was five years ago. It continues to take on new faces constantly.
Today we hardly hear of reciprocal link building and sending emails to request for links. At onetime, reciprocal link building was offered as a standalone service by SEO companies. SEO experts spent their whole day sending link request mails to relevant websites. We have certainly moved a long way from there and reached viral marketing using compelling content to get links. While viral marketing is still one of the widely used link building concept, there are other latest methods. Today, the entire SEO link building industry is looking towards social media marketing as one of the most reliable ways of building links.
Link building as usual is a highly time consuming process whether it is acquiring links through reciprocal linking and by sending link popularity mails or getting links through viral marketing or through social media marketing. The difference however, here in the latest methods is that you can get permanent one way links which are highly important for your website.
Today, by far acquiring links through black hat strategies has reduced considerably. Getting links from link farms are no more useful because search engines have become more sophisticated and they access the links very carefully before any value is attributed to the link. So black hat SEO’s have learnt that it is just a waste of time to get links through spammy approaches.
One of the recent challenges faced by SEO’s in link building is the usage of ‘nofollow’ attribute. Social media websites allow the users to post their links in the content they post but they make use of ‘nofollow’ attribute so that search engines will not follow those links. However, you will be able to get traffic through these links. You must carefully choose your websites where you post your links. This was not the case few years ago. If you post a live link in a website, it was always counted by the search engines as a vote for your website.
You need to plan your link building efforts these days to ensure that you get the best results. Random link building efforts will only waste your time without any tangible results.

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