SEO Step-By-Step Guide– 218. Taking Advantage Of Blended Search Results

Not many of us are aware of the terms such as blended search results and universal search results. Though you may not know what exactly these terms mean, you have certainly come across blended search results or universal search results. When you mak

e use of popular search engines such as Google, you are no more getting just the websites listed as part of your search results. You will be able to notice that the search results include video listings, images, results from book listings, news pages, blogs, dictionary listings, etc. As you can guess now what the term universal search results mean, your searches now fetch matching information in all possible formats so the results are universal.
This can be both good and bad for you. It will throw you into an enormous level of competition online. You are not only competing with one form of results, rather you are now to deal with the competition that results out of clubbing results from information available in all possible format. For the one who is searching it is of great help because they will be able to find more information on their search topic. So the intention of the search engines is not to increase the competition but to provide better search experience for the users so that they can find the information they need fast.
However, you will be able to take advantage of universal search results or blended search results. You will be disadvantaged as long as you are going to stick to the conventional or old modeled search engine marketing approach that limits itself to textual format for sharing the information about their website, products and searches. On the other hand, you can multiply the chances of getting listed in the top positions by knocking of the boundaries and exploring all possible formats. Create impressive videos and post them online, post relevant images in your website and optimize the images properly with keyword rich captions and image names, create blogs on your services and products. Add maps to your location, add your business to Google business listings. There is nothing to stop you, you just need to get little creative with your search engine marketing efforts. You can enhance your online success by using multiple formats. So universal search results is indeed doing you good as long as you do not limit yourself to single format.
You will be able to tap the potential of the universal search results easily and this is one of the most cost effective approach to driving traffic to your website. Not only Google has started featuring universal search results but you can see the same phenomenon other top search engines including Yahoo. It will not be too long before all the search engines start showing blended search results.

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