SEO Step-By-Step Guide– 214. Using SEO for Reputation Management

Do you know that the internet, which you are making to work for your brand name and your business, can be made to work totally against you as well? Yes, you may be one of the most honest business owners that follows good business ethics in all your business activities but all the good name and reputation that you have earned over the years can be ruined in no time when people see a single negative remark that slanders your brand name. It is interesting to note how such negative news climb up the result and show themselves up in the top of the search results.
Using effective search engine optimization that you have been using to promote your website and your business, you will be able to protect your online reputation too. How do we do this but? You need to change your SEO strategy at this moment to combat the negative remarks that show up in the search results. You must now start concentrating on those keywords for which your negative feedback and your negative remarks are featuring in the search results. The idea is to push down those negative remarks down the search results. The only way to do that is to get listed for those keywords. Everyone has the right to defend themselves when they are attacked. It is your responsibility to guard your reputation and to make things straight when someone tries to tarnish your image online in a malign way with business motives.
Create multiple press release articles that are optimized for the keywords for which the negative feedback is appearing. Get professional help to create well-optimized press releases. Remember the idea here is not about creating back links so your concentration should be on reclaiming your reputation and not on getting back links so link generously to useful resources that will help you achieve this effect. Project yourself as a credible resource. Come up with as many press releases as possible that are related to those keywords so that your negative links are pushed down. As you can guess, they need not be linking to your website all the time. You must identify popular topics around the keywords that you are targeting.
Having said this, you must not totally ignore link building too, because as always good links will get you good ranking and you must use your links now to get listed for the keywords that you selected above for reputation management.
One of the factors that you need to take into consideration here is the time factor. You will not be able to allow those negative remarks to remain on top for too long. Therefore, time is of essence here so press releases are the fastest in this situation. Also, make use of social bookmarking effectively to get your positive links on top.

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