SEO Step-By-Step Guide– 211. Factors to Consider When SEO Fails

Despite your hard work and lot of efforts that you have taken, your SEO might fail to produce the desired results. You may not get enough visitors and the expected business conversions. It is certainly going to be highly discouraging if not frustrating. There may be number of reasons for your SEO failure. Rather than getting discouraged, you must look at practical solutions for your problem and identify the issues why your SEO did not work.
The first and foremost factor to consider is whether you are working with an experienced SEO company. SEO is a very unique field; success in one niche is no guarantee that same level of success will be achieved in your niche too. So review your SEO companies success in the areas related to your niche. Having a clear understanding of your industry and your target audience is very vital. SEO is becoming highly challenging because it is no more just adding meta tags to your pages. A lot of thinking and planning have to go into your website’s online promotion. You need intelligent people to work on your website and not some template mongers that will perform just repetitive tasks in the name of SEO.
Second factor to consider is whether you have been trying to work without any focus. You cannot expect your website to rank for 200 keywords. Such an effort will only dilute your efforts and weaken them. So you must now review whether you have taken a focused approach towards to your SEO. To start with, just work with a maximum of 10 keywords and try to push your way to the top of the search engines for these 10 keywords. This way you can maximize the potential of your efforts. Check how well each keyword is linked to each other. If they are far apart from each other, then you will make it difficult for yourself. Try to choose the most important keywords that are interrelated.
Try to find where most of your SEO energy and funds are spent and review whether that is where all your energy and funds should be going. Look for alternative avenues in an effort to bring out the best results. Do not become a slave of one single approach. When you have tried and tested a particular method for a considerable period of time, try to change your approach because what works for one industry may not work for the other industry. Therefore, you must identify an approach that will work with your industry.
You must also review whether you have been too impatient in the past with the strategies that you used and tried to change them frequently without giving them enough time to bear results.

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