SEO Step-By-Step Guide– 210. What is wrong with email blasts?

Are you being talked into trying out the emailing software that sends out millions of emails in one shot? Are you being lured into getting millions of visitors from your email marketing? Are you almost convinced that bulk emailing is one of the best holiday selling strategy? Be warned, it is not a healthy thing to do for your website. It will affect your server reputation and your website health in a very negative way. It may be highly tempting to engage in such a practice and drive some traffic to your website. Number of terms are used to refer to this marketing campaign through which you contact people through emails telling them about your products and services. It is referred as email marketing or email blasts or bulk emailing. Irrespective of the term used, it is always damaging to your online reputation. So better stay away from this method.
No one likes to get unsolicited mails in their inbox especially when they are using internet connection that has volume based tariff. Every email you send to them is costing them and they don’t want to receive your emails. So they are going to be frustrated every time your spam mail reaches their inbox. Imagine the effect your emails are going to have on people. It will just achieve just the opposite effect on your target audience. Rather than introducing your products and services to them and building good reputation, such emails will only make people resent your services not because your services or products are bad but the approach that you are using to reach them. People have their right to privacy and you cannot just send them emails as much as you cannot just drop into their house without an invitation or prior appointment.
Once your website and your server are noted for sending spam mails, you will lose your ranking in the search engines. You may even get your website banned. Does this mean that you can never email people about your services and products? No it certainly does not mean that, you can never contact people through email regarding your products and services. You should have an opt-in list which is the list of people with their contact information who have agreed to receive your emails and news letters. As they have opted to receive your emails, they cannot complain about spam mails. However, even to send mails to people in your opt-in list, there are certain guidelines to be followed. It is best to go through your countries spam laws and the spam laws of countries that you are targeting so that your marketing mails comply with them 100%. With little caution, you will be able to market your services safely through email marketing without getting your site banned or your server blacklisted.

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