SEO Step-By-Step Guide– 209. Effective Optimization of your Squidoo Lens

Squidoo lenses are becoming one of the popular ways of promoting one’s website, products and services online. Squidoo gives a lot of freedom to its publishers and as a Squidoo publisher, you can publish just about anything on any topic. It is totally up to you and your imagination. If you want to tap the maximum benefits from your Squidoo lenses, then you must make sure that you optimize your Squidoo lens carefully. Poor or no optimization of Squidoo lens will make your lens invisible and the time you spend on creating them will be wasted.
Here are few Squidoo lens optimization tips that you can use to improve your Squidoo lenses, online visibility.
Try to have one concept per lens. Squidoo allows you to create as many Squidoo lenses as you need. So do not be forced to put everything in the same lens. You can create several lenses one for each service. This will help you remain focused on a single topic. At the same time, it will also help you have good keyword density on the topic you are concentrating. This will improve your lens’ relevance in the search results. By having multiple lenses to promote each of your service, you will be able to link all the lenses creating a network. This will boost your Squidoo lenses worth in the eyes of the search engines.
The next important factor is to choose the right title for your Squidoo lens, your Squidoo lens title will become the URL for your Squidoo lens. So pay attention to your titles, make them short, keyword rich and meaningful for the users as well as for the search engines. URL is one of the ranking factors used by Google. Though many aspects of Google’s algorithm have changed, Google still holds on to the value it attributes to your URL so better take advantage of it.
You will be able to create several modules in your Squidoo lens. Make each of your module title keyword rich. This will boost your search engine ranking for the particular keyword.
Try to use some good images in your lenses and name your images with keyword rich names. Another important factor that will help your website is to store the image in your website server. If the image is properly titled, it can feature in Google image searches.
Make sure that you lens contains some good quality content so that visitors will not leave your lens as soon as they land. The longer they stay in your Squidoo lens the better. You will be able to sell them better by making them stay for longer periods in your Squidoo lens and your websites.

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