SEO Step-By-Step Guide– 206. Google Base for Online Promotion

Have you started using Google Base for your business yet? If not, you should start making your efforts right away. Google Base serves as one of the most powerful database managed by Google. Users will be able to add various types of content into this database. You will be able to post information about your business, upload images of your products, include PDF files. Any thing will go with Google base. This is a free online classifieds maintained by Google for business owners to promote their business online. As you can easily guess, like all the other Google owned networks, Google Base too receives tons of visitors every day.
Your business and your business website can benefit a great deal by making use of this free platform and get loads of traffic to your website. One of the major advantages of posting your products and content in Google Base is that you will be able to provide your business and products with additional exposure. When people make products search in Google Base, your products can feature in the search results. So this serves as an additional entry point for your website visitors to access your website. Using Google base is several times powerful when compared to adding your website to online directories. Along with Google Base, Google has introduced another platform, Google Merchant Center. Those who have been using Google base for products listing have been moved to Google merchant account. Other users can continue to use Google Base if they do not have any products listings.
Before you benefit fully from Google Base and Google Merchant Center, you need to go through the help section of Google Merchant Center and Google Base to understand which suits your specific needs. You should not miss out this powerful platform to promote your products. You will able to have your account set up in just few minutes and it does not require you to pay for any of these; they are totally free. So you have nothing to lose all that you need to do is to just try these free services and do yourself a favor.
Some webmasters wrongly believe that using Google Base will improve their regular listings in Google search results pages, no this is not true. It is just a misunderstanding. By posting your content in Google Base, you are merely opening an additional door to your visitors and you are not doing anything to boost your results in Google search results page.
To make sure that your postings and products listings appear for relevant searches, let the content that you post be keyword rich so that you can get the maximum benefit out of your efforts.

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