SEO Step-by-Step Guide– 199. Its Time To Concentrate on PPC

All along, you have been working on your website’s SEO and round the year you have been struggling hard to drive organic traffic to your website like millions of other webmasters out their. Now it is time to shift gears and take on to a different plain to meet the holiday season.
With the holiday season round the corner, you need to start looking at additional ways of boosting your website’s traffic. Round the year, we have been complaining about the dropping sales levels as an aftermath of global recession. However, looking at last years sales trends we can say that despite recession, sales levels are bound to go up. If you want to make up for all the sales profit that you have lost round the year, this is the time to do it. Its time to drive some paid traffic to your website to garner the benefits of the holiday season. Do not wait till the last moment to launch your PPC campaigns because you need time to test your campaigns to test its success rates. If you launch your PPC campaigns in the last moment, you may not be able to leverage the maximum benefit out of it.

Online or search engine marketing is complex and you cannot take extremists views on any of the approach. Ultimately, your aim should be to win the race and taking extremist views on your website promotion and sticking only to organic traffic or only to paid traffic will not help you. You should learn to blend your efforts to gain maximum advantage of all the resources available to you.
If implemented well, with PPC you can supplement your website traffic with additional traffic and make yourself more visible to the internet community that is looking for your products. Start thinking about catchy holiday titles for your PPC campaigns. Have several ad text versions ready. When you implement PPC don’t try to drive traffic just to the home page, link your campaigns to specific service pages so that you will not lose a lot of visitors during website navigation. Get professional help on setting up your PPC campaigns if you are in experienced in this area. Time is of importance here and you cannot afford to waste any of it here.

If primary keywords for your website has very high level of competition, have your secondary list as well ready because you will be able to drive equally good amount of traffic through secondary keywords. So do yourself a favor and start working on your holiday traffic generation strategies. You will certainly not regret starting early. You will have to make extra serious efforts because this year you can expect a very high level of competition in all niches because all the business owners will be making vigorous marketing efforts.

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