SEO Step-By-Step Guide– 191. Start Preparing for Holiday SEO

Have you started your holiday marketing yet? If you have not, it is time to start implementing highly focused holiday SEO strategies. It is already late, you should have already completed the groundwork for your holiday marketing so that your efforts will be seen online. Search engines will slowly start picking up your site and have them in the top places by December. On the other hand, if you are going to make your efforts only by the first week of December, then your SEO efforts will bring results only by February when everyone is getting back to work after their break.
So time your marketing efforts. If your website or service is fully holiday oriented, then you must be preparing for the holiday season round the year because of the high level of competition that will surge up during the holiday season. If your is a general niche which you would like to boost during the holiday season, then you must start implementing your holiday SEO strategies at least 4 to 5 months ahead of the holiday season.
There will be a marked difference in the keywords used by people when they are on holiday shopping. Therefore, your website must be re-optimized to match the trends that shift during holiday season. You will not be able to tap on the holiday crowd with your regular keywords. That is why it becomes important to look at holiday marketing ahead of time. Depending on the products or services you offer, your website traffic may even drop from your regulars if you are not optimized for the holiday keywords. Rather than tapping on the holiday shopping trends, we will be losing even our regular customers.
As a business owner you cannot afford to take a break when the entire world is taking one because that is the time you can make most business. Observe your sales pattern and your visitor traffic every year and keep adjusting your strategies for optimum performance. With recession, there is a considerable change in the nature of holiday gifts that people choose these days and in the way, they approach shopping. People’s spending capacity has come down drastically. So you have to work all the more harder. You will certainly not be able to see success if you start at the last moment.
You can make use of previous year’s search trends from Google and tune your efforts accordingly. Making use of the previous year’s trends will give you a definitive direction. If you happen to be in a niche that does not sell during holidays, it is a good time to spend some quality time preparing for the rest of the year.

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