SEO Step-By-Step Guide – 184. Add Newsletter Section to your Website

You must every little opportunity available to promote your website online and to increase your site’s traffic. One of the ways by which you can achieve this is by adding a newsletter section to your website. This is one of the best ways of keeping your customers informed about your company’s news and about all the good things that are happening with your business. It is always important to project your company as the ‘most happening place’ so that your customers will know that you are an active company.
There is another hidden motive for suggesting you to add a newsletter section to your website and it is suggested with SEO motive. When you add a newsletter section, you will be forced to add new content to that page in a most natural way without forcing new content into your pages to keep the search engines happy. You will be adding fresh news at least once in a month to your news section or even more frequently depending on the updates that are available. This will attract the search engine bots. When they see that certain section of your website is updated regularly, they will visit more frequently so that you will be able to have the fresh content in the search engines’ cache. This will be helpful when you happen update the other parts of your website. Search engines will make the latest content available in the search results.
Look for creative ways of presenting information about your company in the form of news. This will indeed help you on the long run. When you have a news section, the content of this section will revolve around your services and products. It goes without saying you will be generating lots of relevant content that are keyword rich. Your news pages too will be getting listed in the search results if they have good keyword density. You will be able to create a lot of internal links from your news section. This will further improve your ranking in the search engines. Therefore, adding news section in your website has a number of direct and indirect benefits.
Moreover, people are more interested in reading a write up in the news section more than reading your blogs. So you will be able to use this opportunity to inform your customers about your services and offers etc. This is a very search engine friendly approach to increasing your PageRank as well as your search engine ranking. When you do add a section for newsletters do not wait just for mega news items such as opening of a new branch or adding a new service. Try to make everyday incidents in your company into a news item and present it in an impressive way, you will certainly be able to increase your traffic by doing this.

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