SEO Step-By-Step Guide – 183. The importance of regular SEO Maintenance

One of the factors that will ensure success to your SEO efforts is the ongoing maintenance. Many website owners totally ignore SEO maintenance but they expect their websites to continue to do well in the search engines. They spend a considerable amo

unt of money on their SEO when they set up their website and totally forget all about SEO. As time goes by, they tend to regress in their ranking; the traffic level dwindles and affects their profit level.

If you want to see continued success in search engines, you must make sure to pay regular attention to your website’s SEO. You must get regular updates on your websites ranking status for all the keywords. It is not enough to be content with checking with the page rank. Lack of regular SEO attention will lead to PR drop as well. You will be shocked to see that your PR has suffered a major drop suddenly. Well in fact the drop was not sudden, you have been gradually preparing your website for such a drop by ignoring it completely. There is no mystery behind such a PR drop and ranking drop. You will be able to notice gradual drop in the SERP ranking. You will be able to see it get to the second page, third page and further down the line but when it comes to PR you will not be able to see it coming and when Google updates its index, it will reflect the new PR which will come as a sudden change. You should start taking efforts as soon as you see your search engine ranking drops.

Have a reporting system in place by having an in house team or by hiring an SEO company to give you weekly or monthly update on the status of your keyword ranking, your back links and your PR. You must also concentrate on your outbound links and internal links. If you have a large website and if you have been constantly making changes to your website, you may forget to update the internal links and they can result in a number of 404 pages. This too can affect your website’s ranking. So regular SEO maintenance is of paramount importance for your website’s continued online success. This is very crucial to maintain your ranking even if you are not making any improvement. Hire a reliable company and signup with them on annual SEO maintenance packages and follow up with them regularly on the updates and how you can interpret the reports. You must act at the first sign and not wait for too long to respond to negative changes that happen to your ranking. You will be able to restore your original ranking as by taking timely efforts.

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