SEO Step-By-Step Guide – 174. Ideas for Link Baiting

Link baiting is undoubtedly the most powerful way of natural link building. However, not everyone is equally successful in their link baiting efforts. Why is success in link baiting difficult to achieve? The basic problem with link baiting is the creating of content that is worthy of linking to. We need to come up with link worthy, compelling content that will force the readers to link to such exclusive content. Webmasters sooner are later run out of ideas for creating link baiting articles.

However, if you master the art and turn out to be successful, it can be one of the best things that could ever happen to your website’s SEO. One of the things that gets immediate attention and something that people readily connect to are statistics. If you can create reports and statistics and publish in your website or blog, you will attract visitors automatically and they will in turn link to useful statistics.

Your link bait need not be always articles, you can come up with variety of interesting new ideas that can serve link bait. You can create a useful application that is not too expensive and allow people to download the tool or application. You can invite people to embed the link to the down load page in their sites. You can also create useful widgets that can be integrated to websites and include link to your website in the widget so when people install the widget, your link too will be automatically embedded. If you create a useful application, then people will not mind having your link along with it.

You can create a sudden buzz by coming up with something controversial. You can start a controversial discussion and promote it online so that people will become aware of the issue that you are discussing and link to you to follow the discussions. However this does not mean any illegal activity in any form.

You can also arrange a useful interview or discussion with eminent personalities in your niche, people will be interested to link to such resources if they are relevant to their websites.

Try to come up with some interesting new concept in your niche and promote it online. Turn it into a buzz word in your niche. Then people will refer to the source of that concept and link to your website.

Announce a competition or contest and make a big propaganda about it making it look large. This is yet another way of getting the attention of people. You can do just about anything to get the attention of the internet community as long as there is nothing illegal about them and as long as search engines do not disapprove them.

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