SEO Step By Step Guide–17. Pages In A Website That SEO Copywriting Has To Take Advantage

When we consider website copywriting, it is important to identify specific pages of the website which the SEO copywriter should take advantage in terms of feeding the pages with good keywords that are relevant to the service or the product that is being sold. Some of the pages that we have for consideration here are FAQs pages and latest news updates page.

Every website should have a section for FAQ or Frequently Asked Questions. This will not only help your website visitors but this also gives you ample room for adding keyword rich content. You be able to increase the number pages of your website by having a separate page for each question. Be generous with your responses so that each page has at least 250 words. At times, it can be difficult to write 250 word responses for questions for which one word answers would suffice. So coming up with the FAQs section is an art in itself. The copywriter should understand the services well and should use the website like the end user. This will help them to see problem areas and formulate questions and responses based on that. The advantage of having individual pages for each response is that you will be able to optimize each page for a different keyword. If you have all the responses in the same page, you will be forced to pack all the keywords in the same page, which can reduce the effectiveness of the keywords. This will also give you a good chance to create good internal linking. You can create internal contextual links from the main page to the FAQs page and vice versa.

The second area for our consideration which the copywriter can take advantage of is the news section. Like the FAQs page, every website should have a news section. This will not only keep the users up to date with the developments in your company, but this also gives you the chance of adding fresh content regularly to your website without affecting the overall structure of your website. Many website owners think that the news section is not for them and that it is only for large business. It is not necessary that you have to be a large company to include news section. Irrespective of the size of the company, every website should include a news or latest updates section. Here you can post content on your latest offers, promotions, expansion plans, developments, recognitions received, etc. As we all know search engines love fresh content but we will not be able to revise the content of the main pages as this can also make our rankings unstable based on the effectiveness of the content.

So SEO copywriters should exploit these areas to increase the keyword density and to add fresh content to the website.

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