SEO Step-By-Step Guide– 166. Indiscriminate Link Building Can Waste Your Time

Are you busy in building links for your website? Are not getting proportionate benefits out of your link building efforts? Does your consistent hard work fail you when it comes to link building? Hard work alone is not sufficient with our link building efforts. We need to make prudent efforts and only then the hours of work we direct towards building links for our website will fetch the desired results.

Indiscriminate approach to link building can even put your website to trouble. Search engines do not blindly give value to links. They take into consideration number of factors. One of the things that you need to pay attention is the page from which you are getting your links. Some of the sites have a separate section to link to other websites and they name that page either as “links” or “resources” links from such pages are often not favorable because some sites do it as a business selling links. Therefore, in case you are getting links from such pages, you should know that you are not going to get the desired results.

The second factor that you need to pay attention is the credibility of the website. In case you happen to get your link from a website that is blacklisted by the search engines for spamming, then you are likely to be trouble. Search engines will not only ignore such links but it will also penalize your website. Therefore, closely review the websites or social bookmarking sites before getting your links.

One more important point is the PageRank of the page from which you are getting your link. It is not enough to have a high PR for the domain, your link will be valued highly only when it is from a page with good PR. Google assigns PR to individual pages and not to the entire site. Even though the PR of the home page is 5, if the page from which you are getting your link is PR1 or PR0, then you will get only the benefit that is proportionate with PR1 or PR0.

After Google has started demanding nofollow tags from the social bookmarking sites, many of the links are rendered useless because of the nofollow tag. Search engines will not trackback the links that come with nofollow tag. Therefore, there is no special use in getting such links. Do not waste your time acquiring such links.

The next time you setout to build your links, try to plan your efforts carefully so that the amount of time you spend and the results are proportionate. You must also guard your website’s reputation. Poor linking strategies can affect your website’s reputation.

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