SEO Step By Step Guide– 162. Why is Competitor Analysis Important?

All SEO efforts start with keyword analysis. Your keyword analysis will make sense only when it is done in conjunction with your competitor analysis. You cannot expect to get good traffic without knowing how your competitor is managing to get traffic to his or her website. In your SEO effort you must at least match them if not beat them.

All your SEO efforts will go in vain if you do not spend time in identifying your competitors’ strengths. Next to keyword analysis, competitor analysis is what should give you more definitive direction to your website’s SEO. You should spend more time in bolstering your keywords for which your competitors’ websites are stronger. So that you can get listed at least somewhere closer to their listing to start with then gradually overpower their ranking.

You must also spend time in identifying the keywords for which your competitors are weak. You must learn to take advantage of those strong areas even more until you match your competition on their stronger areas. By planning your SEO efforts based on your competition, you will be able become successful online.

Without taking into consideration your competition all your efforts will remain isolated efforts that do not match with the market situation. If such an approach is taken then it will be like shooting in the dark. You may achieve success or you may not get the required results despite spending a lot of time, money and energy on your website’s SEO. Therefore, sensible SEO will be to start with competition analysis after the keyword analysis.

Even while analyzing your keywords it will be good if you know the keywords targeted by your competitors. You can take advantage of your competitors’ efforts on market research as well by taking into account the keywords targeted by them. In a way, it is good to have bigger competitors because they would have enough funds to conduct a detailed market analysis; you can use their efforts to optimize your website. However, you should not blindly optimize your website for the same keywords used by your competitors without taking into consideration your businesses USP. Therefore, either way, you need to pay attention to your website’s specific characteristics as well as your competitors strengths and weaknesses. Missing out on one for the other will become the cause of your website’s poor online performance.

Some people hoping to imitate the success of their competitors copy paste the entire set of meta tags into their web pages; if it were to be that easy, then we don’t have to spend so much of time and efforts to optimize our websites. So when you are making any efforts to promote your website online, make sure that these are not blind shortcuts that will take you nowhere.

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