SEO Step By Step Guide– 157. Making the Best use of Google Keywords Tool

If you are in the process of finalizing your keywords for your website, you must take a look at Google Keywords tool to see what it has to offer before you make your decision. Google keywords tool is a free tool and a very useful tool like all the other free tools.

Google keyword tool will give you great insight into your keywords by providing you with useful information such as how many times a particular keyword has been searched by the users in the past three months and over the past one year, keywords related to our niche that can get traffic to our website, keywords that are searched the most in our niche industry etc. All these information will be helpful for us to decide on our keywords.

There is no use in optimizing our website for a keyword that receives 100 searches per month or worse still, selecting keywords that do not have enough data to generate a report. We cannot expect any traffic from such keywords. To get traffic to our website, we must first optimize our website with keywords that are popularly searched by the users.

Secondly, we will also be able to find secondary keywords that are related to our products are services. If our main keyword has a lot of competition, we can identify secondary keywords that get equally good number of searches but less competitive using the Google keywords tool.

Our keywords should not be decided in a random fashion; it should be based on thorough analysis and Google keywords tool that you can find at https://adwords.google.com/select/KeywordToolExternal can be a good tool that you can count on. Basically, this tool was designed for those who want to create effective AdWords campaigns. Nonetheless, the same tool can be used for our purposes as well for keyword research.

Using this tool you can get keywords based on synonyms and you can also feed your website URL and generate keywords list based on your website’s content. This will help you get better choice of keywords or it will help you to at least compare the keywords for which you have already optimized your website.

You can refine your keywords list based on the suggestions offered by the Google keywords tool. You will be able to export the keywords list in CSV format or text format.

You will not regret spending a lot of time on finalizing your keywords. If things go wrong with your keyword selection, then everything else that is to follow too will be derailed including your online sales and profit. Never take such risks with your website’s online success.

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