SEO Step By Step Guide– 134. Streamlining your SEO Efforts

Often when we are making frantic efforts to get good rankings in the search engines, we run multiple SEO campaigns, take multiple efforts for link building, social book marking branding etc. When we are so much engrossed into making all these efforts, it is very easy to lose track of the efforts and the results. Therefore, it is very important that we streamline all our SEO efforts. When we streamline our SEO efforts, we will be able to maximize the effectiveness of our efforts. We will be able to make our efforts more focused as opposed to the scattered approach.

Along with our SEO efforts, we will also be having PPC campaigns and other paid promotions. When we streamline our SEO efforts, we will know when exactly we will need the additional paid efforts. At times, we may need a sudden surge of traffic to increase the sales. Therefore, we need to keep track of the effectiveness of our SEO so that we will know whether we will be able to get the required traffic for the desired period. On the other hand, if we do not know the nature of traffic that comes into our website and the nature of their movement within our website we can hardly make amendments to our website.

Moreover, timing is very crucial when it comes to SEO and its results. When we time them appropriately, we can get reliable results. For example rather than running directory submissions and article submissions at the same time we can use a linear scale for these services so that our website will tend to develop links in a more natural fashion. Sudden surge of links for any website will set off the alarm with the search engines. Therefore, to remain safe, it is best to have organic approach to our SEO. Search engines do not like manipulation of results through forced efforts. They want to create a fair online space for everyone and they want websites to deal with competition in a more healthy way rather than go for approaches that are against the ethical norms.

Sometimes we may not intentionally be using unethical SEO strategies but the efforts we are taking without keeping track of them may create such an effect. Therefore, this gives us yet another reason why we should streamline all our SEO efforts. We may want to use only legitimate approaches and since we don’t know how to channel all our efforts, we may be making use of multiple strategies that result in a sudden surge of links or exposure in bad neighborhoods etc. It is therefore not enough to spend money on our website’s SEO, it is very important that we make prudent efforts.

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