SEO Step By Step Guide – 118. Should you do your own SEO?

In one of the earlier posts we discussed whether one should hire an in-house SEO expert or outsource it. In this post we shall look at whether we should do our own SEO without neither hiring an in-house SEO expert nor outsourcing to a third party SEO companies. Many online entrepreneurs who run small websites that are just 5 to 10 pages think that they can optimize their own websites and market it online in the search engines. Now the question is whether this is a good approach or not. Whether we should do it ourself or get it done by an SEO expert. The answer here depends on what exactly you are doing and what your business is about.

You must remember that SEO or search engine optimization is just not about adding a few tags to your pages. If that is what we mean by SEO and if that is what SEO entails, then all of us can optimize our own websites. Even an 8th grader can learn how to add SEO tags to the web pages. However, what we are concerned here is about in depth SEO process.

You need to know how to analyze the keywords for your business and about analyzing your competition. You should be able to identify the right keywords that will drive traffic to your website. Secondly, you should know how to make your website’s content keyword rich without compromising on the readability of the content. If you happen to overdo any of these things you will get your website penalized by the search engines. Your SEO rather than helping your website will harm your website.

That is not everything; there are other important aspects of SEO such as link building. Today there are so many ways of link building strategies. Out of these endless methods and new methods that come into the industry we should know identify the right methods to promote our website online. We can do all these. However, when you spend all your time in these activities, you will be left with no spare time to develop your business and expand your business. Link building is a life long process and SEO maintenance of your website should be done periodically so that your website stays on top of the competition.

You cannot afford to spare so much of your time just to promote your time and do justice to the other aspects of your business at the same time. You need to give your customers quality time. Unless their needs are met in a timely fashion they will become unhappy and unhappy customers do not keep mum. They will share with their friends and with every one they know how bad your services are and so on. This will work as a negative advertisement for your business and you should never allow this to happen.

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