SEO Step By Step Guide– 107. SEO Software Tools

One of the greatest advantages of the internet era is the ability to automate tasks using a number of software tools. The same applies to the SEO industry as well. But how much of automation is possible in the SEO tasks and how effective are these tools that allow us to automate certain tasks. Before you start using any software tools for your website’s promotion or SEO you must be warned to make sure that you pick the right tools.

Most SEO avenues and strategies require us to implement the strategies manually. For example directory submission is one of the link building strategies and this can be handled by SEO software tools. However, most of the directories try to curb the practice of automated link building efforts because it results in spamming of the sites by some abusers. Because of people who do not restrain themselves, all the others too are unable to enjoy the benefits of our modern technology. We can find a number of tools that will automate the process partially. They will have interface of their own where it will load the directories and allow us fill the details once and preload the information for successive submissions saving time and effort. Almost all directories now try to verify human submission by the use of captcha registration verification. So we will have to enter the captcha code in the respective field. All these tasks cannot be automated. However this will save time. Though partial automation will work with some of the SEO tasks such as directory submissions, it may not be suitable for many other tasks.

We should remember that the SEO software tools marketed today create unauthentic hype about the product. They promise to get you good rankings with the click of few buttons. No software tool available today is capable of replacing human optimization. The best software tools can do is to automate the tasks and save us time when it comes to repetitive tasks. Ultimately we have to decide the process and what should be done to optimize our website. As of now, we will have to go a long way to rely completely on artificial intelligence on SEO. If that should ever happen then there will be a product war in the realm of SEO. We have not been able to come up with a complete SEO software or be 100% successful with such efforts because of the unpredictable behavior patterns of the human mind. We will be able to come up with a comprehensive SEO software only when we have a software to predict the actions and thought processes of the human mind. So before investing your money in any SEO software tool make sure that it will help you in achieving the required results. Do not blindly decide by the hype created by the products and tools that are marketed online.

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